An activewear brand known for its presence in major US discount retail chains came to us with no digital sales channel. We opened their Amazon US account, built every listing from scratch and have managed the account end to end ever since. The brand has no in-house Amazon team, so we act as their Amazon department.
The challenge
- A strong retail brand with no experience selling online
- No Amazon account, catalog, content or advertising in place
- A wide range of leggings, sports bras, shorts and multi-pack bundles that needed a clear catalog structure
- Sizing questions that had to be answered clearly on every listing
What we did
- Opened and set up the Amazon US seller account
- Created the full catalog from scratch: titles, bullet points, descriptions, images, variations and multi-pack bundles
- Designed the Brand Store, including dedicated Sports Bra, Leggings, Shorts and Multi-Packs pages, and created Premium A+ content for the bundle listings
- Set up a claim-code promotion for social media and influencer traffic
- Built a structured advertising setup (brand, generic, automatic and product targeting) against clear ROAS and ACoS targets, with daily monitoring and monthly reporting
Results (October 2026)
- Monthly sales about 250% above the previous 12-month average
- 11.7x ROAS and 8.5% ACoS on branded search campaigns in the first month of the advertising relaunch
- The new 3-pack sports bra bundle reached 68% of monthly sales within weeks of launch
- Account Health Rating of 200 (Healthy) with a 0% order defect rate
Services
- Amazon Account Setup
- Amazon Account Management
- Amazon Advertising
- Catalog and A+ Content
- Brand Store Design
Industry
- Activewear
- Apparel
- Retail
