Sales Channel Strategy

Strategy before you sell anywhere.

Selling on every channel isn’t a strategy — it’s a way to spread yourself thin. Before you invest in a marketplace or a new storefront, it pays to know which channels actually fit your product, your margins, and your customers. That’s where we start.

What we do

We help you decide where to sell before you spend time and money getting there. We look at your products, your pricing, your competition, and where your customers already shop — then map out which channels are worth pursuing and in what order.

The result is a clear plan: which marketplaces and storefronts to prioritize, how they fit together, and what each one needs to succeed. Instead of launching everywhere at once and hoping, you move forward with a strategy built around where you’ll actually win.

What’s included

  • Channel assessment — evaluating which marketplaces and storefronts fit your product
  • Market & competitor research — where your customers shop and who you’re up against
  • Fit & margin analysis — matching channels to your pricing, fees, and fulfillment
  • Prioritization roadmap — which channels to launch first, and in what order
  • Positioning — how your brand and products should show up on each channel
  • Growth plan — a clear path from first launch to multi-channel presence

Built on your business, not guesswork

The right channel mix is different for every brand. We base the plan on your products, your numbers, and your customers — so you invest where the return is real, not wherever seems obvious.